It's a Jungle In There | Steve Schussler
Steven Schussler | It's a Jungle in There
Inspiring lessons, hard-won insights, and other acts of entrepreneurial daring by the founder of Rainforest Cafe® Steven Schussler.
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“I remember riding with Steve in my helicopter to view potential sites for Rainforest Cafe. I knew Steve was on to something great, and I also knew he had the tenacity to get it done. His story is not only compelling, it’s fun, inspiring and full of sound business advice.”

TrumpDonald J. Trump
Real estate titan, bestselling author and star of the hit TV Show The Apprentice

"It's a Jungle in There is an easy to read book that imparts wisdom on the art of how to turn 'no' into 'yes'. This book should be required reading for all entrepreneurs at any stage of their career.”

IacoccaLee Iacocca
Former President, CEO & Chairman of the Board of Chrysler Corporation and also best selling author

“It’s A Jungle In There” may be my favorite how to business book I have ever read! Steve and I first met when he contacted me about forming a partnership with “Build-A-Bear” to create “Build-A-Dino” for the T-Rex brand. It was the first time I ever considered forming such a partnership but Steve’s passion, enthusiasm, along with a brilliant retail strategy convinced me to give it a chance. The book is a must read for anyone who wants to learn how to get in the game and win and have fun doing it!” Clark
Founder, Chairman and Chief Executive Bear

“If anyone is king of the jungle, it’s Steven Schussler. From his early days landing his first job as an ad salesman to the development of his wildly innovative Rainforest Cafes and beyond, he’s raised monkeying around to an entrepreneurial art. Entertaining and inspiring, a must-read for aspiring entrepreneurs!

MackayHarvey Mackay
Author of the #1 New York Times bestseller
Swim With The Sharks Without Being Eaten Alive

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