Steven Schussler: ‘I’m not one who gives up’

Creative stunts helped Steven Schussler launch his career and later get Rainforest Cafe off the ground.

By WENDY LEE, Star Tribune

Before Steven Schussler created and sold the Rainforest Cafe, his neighbors thought he was into black magic.

Schussler spent nearly $400,000 turning his St. Louis Park home into his concept, with sound systems, waterfalls, 40 tropical birds, two 150-pound tortoises and other exotic animals.

He painted his ceilings black, so that when the greenery couldn’t cover all parts of the wall the rainforest facade would look more real. He spent nights crying and at times, even he questioned whether he was psychotic.

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