Posts tagged New Thinking
In Chapter 11 of my book, I talk about how important it is to Make Improvements – Before and After.
Remember to never stop assessing, enhancing, and learning all you can about your creations. My grandfather used to say, “You learn, and you learn, and you learn, and then you die…and when you stop learning, you die.
My friend Mitch Modell of Modell’s Sporting Goods is a great example of a businessman who never stops learning and improving. He oversees the nation’s oldest family-owned and operated retailer of sports goods, sports apparel and athletic footwear, a near 150 store chain.
Even after he recently spent a fortune revamping his flagship store in Times Square, Manhattan, New York, he asked me what changes I would make. Putting his ego aside, he not only listened to my recommendations but immediately implemented them. He has been rewarded with a major improvement in sales.
Commencement Guest Speaker for Minneapolis College of Art & Design
Saturday, May 7, 2011
3:00 p.m. – 6:00 p.m.
Last Thursday I had the pleasure of being a Keynote Speaker at the SATO Leadership Conference in Orlando, FL. I was given five words to base my speech around; Change, Courage, Unity, Innovation and Hope. I’d like to talk a little about these five words because I feel they are important to remember and initiate in day to day business or activities. We always hear the saying, “Change is good.” I agree with this saying. If it wasn’t for change we would have never been able to advance in technology or the medical fields. Courage is a word I know well, and talk about in my book, It’s A Jungle In There. I talk about how it takes Courage to live out your dreams even if people tell you you’re crazy. Unity is a word that everyone has been a part of, whether it’s working on a business project or making dinner there is always someone there to give you a helping hand. Innovation is the key to new ideas and contraptions. Without Innovation we would not have the light bulb or Twitter. Last but not least I’d like to talk about Hope. Nothing can be accomplished without Hope. Hope is the fuel that drives you to Innovate and Change. Hope brings people together and gives you the Courage to keep moving forward day after day. Please feel free to share your comments on this blog. Steven Schussler
Chapter 20 of It’s A Jungle In There by Steven Schussler is about PEOPLE. Do you care about the feelings and needs of others and take active steps to help them achieve their personal goals? Think back for a moment and identify someone you really respect — somebody for whom, if he asked you to go to the ends of the Earth, you would make the trip. Chances are this somebody is a person who cared about you. Giving others the sense you care about them is one of the most important elements when it comes to make a positive impression on them. This and many more Inspiring Lessons, Hard-Won Insights and Other Acts of Entrepreneurial Daring are written in Steven Schussler’s book “It’s A Jungle In There”.
“I will pay more for the ability to deal with people than any other ability under the sun.” John D. Rockefeller
Steven Schussler: ‘I’m not one who gives up’
Creative stunts helped Steven Schussler launch his career and later get Rainforest Cafe off the ground.
By WENDY LEE, Star Tribune
Before Steven Schussler created and sold the Rainforest Cafe, his neighbors thought he was into black magic.
Schussler spent nearly $400,000 turning his St. Louis Park home into his concept, with sound systems, waterfalls, 40 tropical birds, two 150-pound tortoises and other exotic animals.
He painted his ceilings black, so that when the greenery couldn’t cover all parts of the wall the rainforest facade would look more real. He spent nights crying and at times, even he questioned whether he was psychotic.
It’s A Jungle In There – 5 P’s of Success – Chapter 16 Persist and Prevail
“A diamond is a lump of coal that stuck with it.” – ANONYMOUS
Do you give up easily or are you willing to pursue your goals with tenacity and determination? Steven Schussler
The Importance of Passion: If you were independently wealthy and never had to work a day in your life, would you still choose to spend your time attempting to become a successful entrepreneur? Steven Schussler and It’s A Jungle In There
In any economy, in any job market, whatever the size of the initial budget you just can’t keep a good entrepreneur down. No one knows that better than Steven Schussler, the man behind the Rainforest Cafe and a host of other wildly successful projects.
Learn more about the 5 P’s of Entrepreneurial Success in his book “It’s A Jungle In There” Personality: The Role of Risk-Taking in Entrepreneurial Success: Many people prefer to play it safe when it comes to business matters. Are you willing to take risks in the pursuit of entrepreneurial success? Steven Schussler
Leading Blog: A Leadership Blog: It’s a Jungle in ThereBy Michael McKinney
Created by Steven Schussler, the Rainforest Café holds the record as one of the top-grossing restaurant chains in the world and was the first restaurant concept to be featured at every Disney theme park worldwide. Schussler shares in …
Leading Blog: A Leadership Blog – http://www.leadershipnow.com/leadingblog/
It’s a Jungle in There
Anyone that has ever been to the Rainforest Café, knows it’s a treat. Created by Steven Schussler, the Rainforest Café holds the record as one of the top-grossing restaurant chains in the world and was the first restaurant concept to be featured at every Disney theme park worldwide. Schussler shares in It’s a Jungle in There, what it takes to make it happen and the lessons he learned that can be applied to your dream.
Schussler embodies the five Ps of successful entrepreneurship—Personality, Product, Persistence, People, and Philanthropy—that he teaches in the He writes, “As a leadership quality, one’s own passion is what galvanizes others into action.” Passion and persistence has played a big part in everything Schussler has done. It’s “not going through the motions but going through with the emotions.”
Schussler says that he’s always wanted to create a rainforest themed restaurant but the problem was getting investors interested in the idea. To get their attention he turned his home into a tropical rainforest. “Over a period of a few years, my standard split-level home was transformed into a jungle dwelling complete with rock outcroppings, waterfalls, rivers, layers of fog, mist that rose from the ground, a thatched hut covered with vines on the roof, tiki torches, a twelve-foot neon and a full-size replica of an elephant near the front door.”
“In the bedroom, my bed was ‘paradise’ sign, constructed to look like it was suspended in a tree….Birds and animals moved freely through the area during showings of the house….Every room, every closet, every hallway of my house was a ‘scene’: an attempt to present my idea of what a rainforest restaurant would look like in actual operation….No venture capitalists were going to invest their money in my far-out concept without actually seeing it, so I transformed my house into my vision of what a rainforest restaurant would look like in order to make them believe in my dream.”
Naturally, this would catch the attention of your neighbors (and law enforcement) too. There were problems of all sorts as you can imagine. And Schussler writes, “Being passionate doesn’t totally shield you from moments of doubt.” But his passion finally won out.
“How far are you willing to go to see your dream realized?
In short, high-content chapters, he explains his guiding philosophy and backs them with concrete experiences. He has two quotes framed on the wall over his desk: “When you’re out of quality, you’re out of business” and “The noblest search is the search for excellence.”
He talks about looking for “enhancement gaps.” Those gaps between “what you are seeing and what you could create to make what you are seeing better by providing some product or service.”
He asks, “Are you willing to help other people succeed even when it’s not a requirement of your job to be of assistance?”
Self-control: “What you don’t want to do is say things and/or act in a manner that will create negative impressions and the unwanted consequences that are certain to follow.” You must know your audience.
Burning Bridges/Writing People Off: Don’t do it. “What I learned that day reconfirmed my belief that ego can be a killer, especially an unchecked ego. Most entrepreneurs need to have a healthy ego, but you also have to be realistic. That’s a very delicate balance—the kind of balance you need to cross a bridge you tumbled off the first time around.”
ajungleintherebook.com/endorsements”>Donald Trump says, “His story is not only compelling, it’s fun, inspiring and full of sound business advice.”
Without a college degree, Schussler became the CEO of a company twice named by Fortune Magazine as one of the top 100 fasted growing companies in America.
Here are some of the questions guiding our discussions:
1. You had some major challenges in the beginnings. Tell us about the process that lead to the success of RainForest Cafes…
2. You have said the importance of researching a new product or service concept is paramount to success. How does an entrepreneur approach the matter of getting market validation for a new concept?
3. So much of doing business is about relationships. Let’s talk about the power of a first impression. I think you have a story to share around this theme.
4. We’re sitting together in late 2010. What is your sense about the current business-startup environment. How can entrepreneurs overcome the tight credit markets and low consumer spending headwinds.