Steve Schussler is Walt Disney of theme restaurants
Behind the scenes with Rainforest Cafe owner
By Rachel Hutton Wednesday, Nov 10 2010
To view photos of the tour go to: http://tcb.citypages.com/slideshow/steve-schusslers-theme-restaurant-empire-31805049/
The offices of Schussler Creative are located in a dull, nondescript Golden Valley industrial park, near businesses that deal in the mundanities of insurance claims and automotive parts. But inside, Schussler Creative has the energy of a Silicon Valley startup. On the day I visited, I could hardly find a seat in the reception area for the assemblage of model outboard motors, revolving Ferris wheels, and Disney characters dressed in Star Wars garb. So I leaned against a ledge where a cloak-wrapped Mickey aimed his light saber at Donald Duck, who had been frozen, Han Solo-style, in a carbonite block.
All this, I soon learned, was merely a warm-up for the contents of Schussler’s adjacent warehouse. A staff member led me to the office’s utilitarian kitchenette where muffled tribal music could be heard playing behind a set of double doors. The staffer held a remote control, and I noticed that one of the buttons was labeled “FOG.” Anticipation built as it does when the line for a Disney ride inches forward: What sort of imaginary world lay beyond? More >
Steven Schussler on First Business interview
First Business airs in most US television markets and internationally before the market opens. It is a fast-moving, idea-packed half-hour that looks ahead at the coming day’s trading. First Business airs in over 120 US cities before the market opens, includes: San Diego; San Francisco; Washington DC; Phoenix; Orlando; Kansas City; Minneapolis; St. Louis; Pittsburgh; Dallas; and Seattle.
For more information please check out: www.firstbusinessnews.com
Sid Levin, the Former VP and GM of WKAT Radio “CBS” Affiliate in Miami Florida writes a review of It’s A Jungle In There. This is the gentleman who wound up giving Steven Schussler his first job in Broadcasting!
“Many years ago, the young man in the Superman costume and I worked in the radio business together. I knew then how special he was and his remarkable career has proved me right. And now he has written an “how to do it” in an intense, helpful, instructive book that is also great fun to read.” Sid Levin
Steven Schussler, the creator of Rainforest Cafe and other theme restaurants, shares his Five Ps of successful entrepreneurship: personality, product, persistence, people and philanthropy.
Chapter 7, “Be Excellent or Be Gone,” opens with this question: “Are you willing to take the extra time to create a product of service that is excellent rather than acceptable?”
Two plaques on the wall remind Schussler of what every business owner needs to remember: “When you’re out of quality, you’re out of business” and “The noblest search is the search for excellence.” Mediocrity shuts down businesses quickly.
Chapter 8, “Sweat the Small Stuff: The Importance of Paying Attention to Detail,” says that while the big picture is important, you need to have customer’s eyes. What do they see when they walk into your establishment?
You need to have employee’s eyes, too, because staff won’t treat customers better than management treats them.
Jim Pawlak reviews business books for The Dallas Morning News.
Steven Schussler explains why “It’s A Jungle In There,” and what entrepreneurs can do to tame the beasts… by Hope Katz Gibbs
A Mouthful of Minnesota
Anyone that has ever been to the Rainforest Café, knows it’s a treat. Created by Steven Schussler, the Rainforest Café holds the record as one of the top-grossing restaurant chains in the world and was the first restaurant concept to be featured at every Disney theme park worldwide. Schussler shares in It’s a Jungle in There, what it takes to make it happen and the lessons he learned that can be applied to your dream.
Schussler embodies the five Ps of successful entrepreneurship—Personality, Product, Persistence, People, and Philanthropy—that he teaches in the book. He writes, “As a leadership quality, one’s own passion is what galvanizes others into action.” Passion and persistence has played a big part in everything Schussler has done. It’s “not going through the motions but going through with the emotions.”
Minnesota Business BackTalk November 2010 Issue Steven Schussler interviews Nick Beste, 23 Year Old CEO of Man Cave…check out full article on Schussler Creative Inc. website http://www.schusslercreative.com/press_articles.html
Steven Schussler gave an energizing speech to a group of U of M Carlson School of Entrepreneurship Mentorship Program discussing his 5 P’s of Success, the imporatance of mentorship, Persistence and more! Pictures on It’s A Jungle In There Facebook. http://www.facebook.com/pages/Its-A-Jungle-In-There-book-by-Steven-Schussler/108127312569549