I wish everyone Health, Wealth, and Happiness in 2012.
Recently, I was honored to be a part of Dr. Bob Goldman’s 19th Annual World Congress on Anti-Aging and Aesthetic Medicine on December 10 in Las Vegas at the Venetian and Palazzo Resorts as a keynote speaker on Innovation. Dr. Bob has been a childhood friend since we were 9 years old and I am proud of his A4M’s conference with leading anti-aging experts where you learn about cutting edge technology and discover new products and services. The attendees included physicians, medical professionals, scientists, educators, journalists and investors from all over the country and the world.
There was so much to learn from the A4M conferences about a healthy mind and body. I was touched by the genuine caring and giving of all the attendees about the health and welfare of others.
Bob Hope said, “If you haven’t got any charity in your heart, you have the worst kind of heart trouble.”
I read a book by Peter McWilliams who wrote, “You Can’t Afford the Luxury of a Negative Thought”. According to him, doing good for others enhances the immune system, lowers cholesterol, strengthens the heart, decreases chest pains and reduces stress. A study at Harvard showed that even thinking about doing service produced positive psychological results.
The joy of giving your time, service or money to others is more than a noble calling, it is a pleasurable one. It is uplifting, a high without the need for drugs or alcohol. Kindness can become its own motive. We are made kind by being kind.
In 2012, as all of us strive to meet our goals, please remember the old adage: “You can’t help someone uphill without getting closer to the top yourself.”
“Never cut what you can untie.” – Joseph Joubert
In Steven Schussler’s book, It’s A Jungle In There, Chapter 26 talks about bridges and crossing them a second time. At some point in your entrepreneurial life (maybe at many points) someboby is going to disappoint you or, possibly, take advantage of you. When this happens, should you just write this person off and decide to work with him again? To learn more about what Steven has to share on this topic in his book go to It’s A Jungle In There to order your autographed copy.
Chapter 20 of It’s A Jungle In There by Steven Schussler is about PEOPLE. Do you care about the feelings and needs of others and take active steps to help them achieve their personal goals? Think back for a moment and identify someone you really respect — somebody for whom, if he asked you to go to the ends of the Earth, you would make the trip. Chances are this somebody is a person who cared about you. Giving others the sense you care about them is one of the most important elements when it comes to make a positive impression on them. This and many more Inspiring Lessons, Hard-Won Insights and Other Acts of Entrepreneurial Daring are written in Steven Schussler’s book “It’s A Jungle In There”.
“I will pay more for the ability to deal with people than any other ability under the sun.” John D. Rockefeller
It’s A Jungle In There – 5 P’s of Success – Chapter 16 Persist and Prevail
“A diamond is a lump of coal that stuck with it.” – ANONYMOUS
Do you give up easily or are you willing to pursue your goals with tenacity and determination? Steven Schussler
In any economy, in any job market, whatever the size of the initial budget you just can’t keep a good entrepreneur down. No one knows that better than Steven Schussler, the man behind the Rainforest Cafe and a host of other wildly successful projects.
Learn more about the 5 P’s of Entrepreneurial Success in his book “It’s A Jungle In There” Personality: The Role of Risk-Taking in Entrepreneurial Success: Many people prefer to play it safe when it comes to business matters. Are you willing to take risks in the pursuit of entrepreneurial success? Steven Schussler
Franchise Times – 20 to Watch 2011 Who’s Who of franchising’s elite. Every year Franchise Times consults our Ouija Board to predict who will be the industry’s top movers, shakers and money makers. Some will have a banner year, while others–not so much. We don’t have time or space to do justice to these 20 notables, but we expect their stories will unfold on our pages over the next several months. And by year-end, you’ll have a complete picture.
Number (7) on Top 20 List to Watch
Betty & Joe’s™ Baker & Coffee Baker™ You Can’t Have One Without the Other™
Hot Dog Hall of Fame™ Frankly the Best Hot Dogs, Sausages, Dumplings and French Fries in the World!™
The people who brought us elaborately themed restaurants like Rainforest Cafe® and T-Rex Cafe® (life-size mechanical dinosaurs) are plotting their foray into franchising with their smaller, but equally quirky, concepts. Betty & Joe’s Baker & Coffee Maker™ and Hot Dog Hall of Fame™. One unit of each has been opened for around two years, Jeff Bornmann, CFO, said. Betty & Joe’s will pair traditional coffee offerings with better food, while the hot dogs are painted with gourmet mustards. Steven Schussler’s Creativity should spice up the franchise front. So coffee franchises and dogs beware. Franchise Times January 2011
Leading Blog: A Leadership Blog: It’s a Jungle in ThereBy Michael McKinney
Created by Steven Schussler, the Rainforest Café holds the record as one of the top-grossing restaurant chains in the world and was the first restaurant concept to be featured at every Disney theme park worldwide. Schussler shares in …
Leading Blog: A Leadership Blog – http://www.leadershipnow.com/leadingblog/
It’s a Jungle in There
Anyone that has ever been to the Rainforest Café, knows it’s a treat. Created by Steven Schussler, the Rainforest Café holds the record as one of the top-grossing restaurant chains in the world and was the first restaurant concept to be featured at every Disney theme park worldwide. Schussler shares in It’s a Jungle in There, what it takes to make it happen and the lessons he learned that can be applied to your dream.
Schussler embodies the five Ps of successful entrepreneurship—Personality, Product, Persistence, People, and Philanthropy—that he teaches in the He writes, “As a leadership quality, one’s own passion is what galvanizes others into action.” Passion and persistence has played a big part in everything Schussler has done. It’s “not going through the motions but going through with the emotions.”
Schussler says that he’s always wanted to create a rainforest themed restaurant but the problem was getting investors interested in the idea. To get their attention he turned his home into a tropical rainforest. “Over a period of a few years, my standard split-level home was transformed into a jungle dwelling complete with rock outcroppings, waterfalls, rivers, layers of fog, mist that rose from the ground, a thatched hut covered with vines on the roof, tiki torches, a twelve-foot neon and a full-size replica of an elephant near the front door.”
“In the bedroom, my bed was ‘paradise’ sign, constructed to look like it was suspended in a tree….Birds and animals moved freely through the area during showings of the house….Every room, every closet, every hallway of my house was a ‘scene’: an attempt to present my idea of what a rainforest restaurant would look like in actual operation….No venture capitalists were going to invest their money in my far-out concept without actually seeing it, so I transformed my house into my vision of what a rainforest restaurant would look like in order to make them believe in my dream.”
Naturally, this would catch the attention of your neighbors (and law enforcement) too. There were problems of all sorts as you can imagine. And Schussler writes, “Being passionate doesn’t totally shield you from moments of doubt.” But his passion finally won out.
“How far are you willing to go to see your dream realized?
In short, high-content chapters, he explains his guiding philosophy and backs them with concrete experiences. He has two quotes framed on the wall over his desk: “When you’re out of quality, you’re out of business” and “The noblest search is the search for excellence.”
He talks about looking for “enhancement gaps.” Those gaps between “what you are seeing and what you could create to make what you are seeing better by providing some product or service.”
He asks, “Are you willing to help other people succeed even when it’s not a requirement of your job to be of assistance?”
Self-control: “What you don’t want to do is say things and/or act in a manner that will create negative impressions and the unwanted consequences that are certain to follow.” You must know your audience.
Burning Bridges/Writing People Off: Don’t do it. “What I learned that day reconfirmed my belief that ego can be a killer, especially an unchecked ego. Most entrepreneurs need to have a healthy ego, but you also have to be realistic. That’s a very delicate balance—the kind of balance you need to cross a bridge you tumbled off the first time around.”
“Everyone told me ‘great idea!, call us when you’re open’. You could see eyes rolling behind their head.”
He grew used to skeptics when describing his themed restaurant, thick with tropical birds and featuring endangered species.
“It becomes easier to tell other people about it,” says Schussler. “Then you need to create a business plan, that you use as a guide. Anybody that wants to own a business that doesn’t have a business plan is making a huge mistake.”
As part of Schussler’s plan he decided investors needed to see to believe in his vision. He transformed his home into his idea of the Rainforest Cafe, by holding a dinner party one evening.
“They would call me two to three hours after leaving my home and asked me if I actually live there. They couldn’t believe that I would immerse myself into a concept and I put that much into it.”
He says his display of personality and persistence is what eventually hooked investors. Schussler adds, there are also two must-have characteristics of new entrepreneurs.
“You need to bring concept to fruition. Disney likes to say imagination is king, so it’s really important to embrace what you want to create then learn as much as you can about it. You need to become the expert in your field.”
His nugget of an idea developed into 45 restaurants. Now he’s helping inspire other entrepreneurs to paddle through those early rough waters, to reach smooth sailing ahead.
Business Cast – The Podcast for Entrepreneurs - Robert Gold and Andrew Brown…”Robert and I have interviewed dozens of business leaders, media insiders and business thought leaders. But, we’ve rarely spoken to an entrepreneur who has as much unbridled passion for entrepreneurialism as Steve Schussler. That‘s why for BusinessCast #177, we interviewed Steve who is best known for founding the wildly successful Rain Forest Cafe restaurant chain. Steve‘s newest venture is a book entitled, It‘s a Jungle in There that somehow effectively captures great stories of entrepreneurial daring, key lessons for today‘s business leaders and much of Steve‘s passion and homegrown wisdom.”
Chapter 15 of my book, “It’s A Jungle In There” Inspiring Lessons, Hard-Won Insights, and Other Acts of Entrepreneurial Daring1
Self-Examination Question: Do you consider (and take advantage of) the impact you have when selling your idea, product, or service?