Archive for December, 2010
As I mention in my book, “It’s A Jungle In There” No One Creates In a Vacuum and we’d like to take a moment to thank all of you for your continued support, camaraderie, and friendship.
As we move forward into the New Year 2011, let’s keep giving back, keep trying; keep inspired; never stop dreaming, and never, ever give up! Remember Passion + Ambition Yields Success (It P.A.Y.S.)
Wishing you all a very Healthy, Happy and Prosperous New Year!
Steven Schussler and the team at Schussler Creative, Inc.
“Celebrate Uptown: Speech Expo & Book Sales – Uptown Association
Date: Tuesday, January 25, 2010
Time: 5:00 p.m. – 8:00 p.m
Keynote Speech: 6:30 p.m. by Steven Schussler
Location: Uptown Association
The UPTOWN ASSOCIATION ANNUAL MEETING is set for Tuesday, JANUARY 25 and we’re inviting the community to ‘Celebrate Uptown’! A key component of the festivities will be a Business & Community Expo honoring the diverse businesses and organizations that make Uptown vibrant and unique. Take advantage of this opportunity to meet new people & promote your products or services to your neighbors. ALL TYPES OF BUSINESSES AND ORGANIZATIONS ARE WELCOME. After the Expo, be sure to stick around for Mayor Rybak and keynote speaker Steven Schussler- Chairman & CEO of Rainforest Cafe and renowned author of “It’s A Jungle In There.”
ROI Leader Forum Announcement for January 14, 2011
Topic: “A Guide to Entrepreneurial Success”
Speaker: Steven Schussler, Founder and CEO of Schussler Creative, Inc.
Entrepreneur, Motivational Speaker and Author of the National Bestseller “It’s A Jungle In There” Inspiring Lessons, Hard-Won Insights and Other Acts of Entrepreneural Daring.
7:30 a.m. – 7: 45 a.m. Continental Breakfast
7:45 a.m. – 9:00 a.m. Presentation and Networking
Location: Lurie Besikof Lapidus & Company LLP
2501 Wayzata Blvd., Minneapolis, MN 55405
To reserve your place at one of these seminars, please contact Jean LaPlante.
Passion and imagination—two of the most powerful engines of success—combined with persistence and an unwavering belief in his dreams, has compelled Steven Schussler for decades. Well-known as the creator of the Rainforest Cafe ®, A Wild Place To Shop and Eat™ launched at the Mall of America in 1994, Schussler and his team have built 45 Rainforest Cafes in seven years on three continents winning more than 40 awards in the process! A premier branding expert™, he founded Schussler Creative in 2000 and has recently published his inspiring lessons, hard-won insights, and other acts of entrepreneurial daring in a national bestseller, “It’s a Jungle in There.” Come listen to his tales about being a restaurateur, branding expert and creative consultant, as well as a speaker and author. Leave with insights into the Five P’s for Business Success: Personality, Product, Persistence, People and Philanthropy.
STEVEN SCHUSSLER, started his entrepreneurial career at age 9 with a paper route. He became a television and radio executive, and eventually embraced his passion for conceiving theatrical environments that appeal to the masses—in his restaurants, retail attractions, and entertainment venues worldwide. A living example of entrepreneurial social responsibility, Schussler is dedicating 100% of the authors sales benefit Smile Network International, a non-profit organization and their mission of surgically repairing cleft lips and palates of impoverished children and young adults worldwide. In addition, he teaches an entrepreneurial class at the UMN Carlson School of Business Management, and writes a monthly column, “Back Talk,” for Minnesota Business Magazine. For further information, visit www.schusslercreative.com.
MOJO Minnesota, with co-host MHTA, invites you to the Target Performance Hall on January 12th for a look inside the imaginative mind of Steven Schussler, a Minnesota entrepreneurial superstar. Schussler, the creator of Rainforest Cafe and Galaxy Drive-In and now author of #1 national bestseller It’s a Jungle in There, will talk about his story of innovation, risk and wild success – with Q&A to follow. Schussler donates all profits from his book to Smile Network International.
50 lucky attendees will win a free copy of It’s a Jungle in There.
Thank Eide Bailly for the generous sponsorship that made this event possible.
Date: Wed., January 12th
Time: 4:30-6:00 p.m.
Open Book – Target Performance Hall
1011 Washington Avenue South
Admission is free but space limited (so act fast!). Refreshments provided.
For more information, contact Brad Lehrman firstname.lastname@example.org.
To view Steven Schussler Speaking Schedule visit http://www.schusslercreative.com/schussler_author.html
Steven Schussler and his team at Schussler Creative donated a 45 ft. semi-trailer brimming with over 700 toys to Neighborhood House, a multi-service agency that helps low-income families. A group of executive volunteers from U.S. Bank joined the team to transfer the gifts from one trailer to the other. Steven writes about giving back and philanthropy in Chapter 28 of his book “It’s A Jungle In There“. “Giving and helping others is what makes a community stronger. We are proud we were able to form a strategic alliance with Neighborhood House and brighten the spirits and homes of many needy children this Holiday Season.” Steven Schussler
Leading Blog: A Leadership Blog: It’s a Jungle in ThereBy Michael McKinney
Created by Steven Schussler, the Rainforest Café holds the record as one of the top-grossing restaurant chains in the world and was the first restaurant concept to be featured at every Disney theme park worldwide. Schussler shares in …
Leading Blog: A Leadership Blog – http://www.leadershipnow.com/leadingblog/
It’s a Jungle in There
Anyone that has ever been to the Rainforest Café, knows it’s a treat. Created by Steven Schussler, the Rainforest Café holds the record as one of the top-grossing restaurant chains in the world and was the first restaurant concept to be featured at every Disney theme park worldwide. Schussler shares in It’s a Jungle in There, what it takes to make it happen and the lessons he learned that can be applied to your dream.
Schussler embodies the five Ps of successful entrepreneurship—Personality, Product, Persistence, People, and Philanthropy—that he teaches in the He writes, “As a leadership quality, one’s own passion is what galvanizes others into action.” Passion and persistence has played a big part in everything Schussler has done. It’s “not going through the motions but going through with the emotions.”
Schussler says that he’s always wanted to create a rainforest themed restaurant but the problem was getting investors interested in the idea. To get their attention he turned his home into a tropical rainforest. “Over a period of a few years, my standard split-level home was transformed into a jungle dwelling complete with rock outcroppings, waterfalls, rivers, layers of fog, mist that rose from the ground, a thatched hut covered with vines on the roof, tiki torches, a twelve-foot neon and a full-size replica of an elephant near the front door.”
“In the bedroom, my bed was ‘paradise’ sign, constructed to look like it was suspended in a tree….Birds and animals moved freely through the area during showings of the house….Every room, every closet, every hallway of my house was a ‘scene’: an attempt to present my idea of what a rainforest restaurant would look like in actual operation….No venture capitalists were going to invest their money in my far-out concept without actually seeing it, so I transformed my house into my vision of what a rainforest restaurant would look like in order to make them believe in my dream.”
Naturally, this would catch the attention of your neighbors (and law enforcement) too. There were problems of all sorts as you can imagine. And Schussler writes, “Being passionate doesn’t totally shield you from moments of doubt.” But his passion finally won out.
“How far are you willing to go to see your dream realized?
In short, high-content chapters, he explains his guiding philosophy and backs them with concrete experiences. He has two quotes framed on the wall over his desk: “When you’re out of quality, you’re out of business” and “The noblest search is the search for excellence.”
He talks about looking for “enhancement gaps.” Those gaps between “what you are seeing and what you could create to make what you are seeing better by providing some product or service.”
He asks, “Are you willing to help other people succeed even when it’s not a requirement of your job to be of assistance?”
Self-control: “What you don’t want to do is say things and/or act in a manner that will create negative impressions and the unwanted consequences that are certain to follow.” You must know your audience.
Burning Bridges/Writing People Off: Don’t do it. “What I learned that day reconfirmed my belief that ego can be a killer, especially an unchecked ego. Most entrepreneurs need to have a healthy ego, but you also have to be realistic. That’s a very delicate balance—the kind of balance you need to cross a bridge you tumbled off the first time around.”
“Everyone told me ‘great idea!, call us when you’re open’. You could see eyes rolling behind their head.”
He grew used to skeptics when describing his themed restaurant, thick with tropical birds and featuring endangered species.
“It becomes easier to tell other people about it,” says Schussler. “Then you need to create a business plan, that you use as a guide. Anybody that wants to own a business that doesn’t have a business plan is making a huge mistake.”
As part of Schussler’s plan he decided investors needed to see to believe in his vision. He transformed his home into his idea of the Rainforest Cafe, by holding a dinner party one evening.
“They would call me two to three hours after leaving my home and asked me if I actually live there. They couldn’t believe that I would immerse myself into a concept and I put that much into it.”
He says his display of personality and persistence is what eventually hooked investors. Schussler adds, there are also two must-have characteristics of new entrepreneurs.
“You need to bring concept to fruition. Disney likes to say imagination is king, so it’s really important to embrace what you want to create then learn as much as you can about it. You need to become the expert in your field.”
His nugget of an idea developed into 45 restaurants. Now he’s helping inspire other entrepreneurs to paddle through those early rough waters, to reach smooth sailing ahead.
Steven Schussler Interviews Andy Lansing, President & CEO of Levy Restaurants in the Minnesota Business Back Talk December Issue
An Innovative and award-winning company specializing in restaurants and premium sports and entertainment dining, including concessions at the Xcel Energy Center. Andy Lansing is a guy who understands partnership and leadership. Link here to read full interview…http://www.schusslercreative.com/press_articles.html